Design an assortment of typographic materials promoting a major design conference. Develop your own aesthetic that complements the existing brand, and then translate your creative concept across a wide variety of branded collateral for both print and online.
Typographic principles of hierarchy, composition, cohesion, grid and typesetting will be paramount. This assignment will also incorporate content management, information design and resizing/repurposing across various deliverables.
This assignment will emphasize how content dictates form, and form follows function.